Minimalistic brand identity design for a small architecture firm from Northern Poland.
Industry
Architecture
Services
Brand strategy
Visual identity
Project duration
2 months
Project value
£7,040
Year
2023
The original visual identity of Pracownia Projektowa Chatka was deeply rooted in artistic expression. While this brought a unique flair, at times it clashed with the architectural designs, resulting in visual chaos.
By embracing the new direction and nurturing a cohesive brand strategy, Pracownia Projektowa Chatka is poised to strengthen its presence and foster meaningful connections with its audience. The branding process represents an exciting chapter in Chatka’s journey, one that aligns their
visual identity with their remarkable projects and paves the way for continued success.
Project goal
The primary goal was to rejuvenate Pracownia Projektowa Chatka's brand, making it more relevant and resonant with its evolving target audience. The focus was on updating the brand's core strategy elements and visual identity to reflect a more contemporary, yet authentic image, solidifying Chatka's position in the market.
Selected key features
Long-term collaboration. The professional guidance marked a significant development in shaping and steering Chatka's brand image over several years.
The process
First stage: Strategic insights
In-depth analysis of questionnaire responses and demonstrating the translation of aspirations into concepts.
Creation of a comprehensive presentation showcasing proposed brand strategy and design options for visual identity.
Working session: collaborative brainstorming.
Second stage: Design process
Compilation of a comprehensive brand book, encompassing all agreed-upon elements: brand strategy & visual identity.
Third stage: Finalisation & delivery
Conducting meeting to gather feedback and insights.
Incorporating any requested revisions or adjustments into the brand book and ensuring the brand book aligns with the vision and aspirations.
Finalising the design and delivering the brand book.
Working with The Blooming Fern was a fantastic experience. Their talent in graphic design, strategic thinking and illustration greatly contributed to the success of our new brand image. Not only they delivered exceptional results, but also did so on time. We highly value their expertise and will undoubtedly seek their services again in the future.
Pracownia Projektowa Chatka