mōsō is an eco-conscious brand that crafts sustainable, beautifully designed notebooks from bamboo paper, blending style with environmental responsibility.
Industry
Stationery
Services
Brand strategy
Visual identity
Web design
Project duration
Ongoing
Project value
£5,170
Year
2024
Each product embodies thoughtful design and quality, inspiring creativity while reducing environmental impact.
Project goal
The goal was to create Idaho Jones' brand, crafting a strategy and visual identity that reflects their ethos of empowered women. This included elements such as developing a coherent brand voice and behaviour, selecting a sophisticated colour palette and fonts and extending these elements to packaging and digital assets. The project culminated in the creation of detailed brand guidelines and its shortened version "Quick Brand Guide", ensuring consistent brand representation across all platforms.
Selected key features
Detailed exploration of target market preferences and behaviours.
A logo design reflecting the theme of women's empowerment.
Creation of unique packaging design, social media templates, infographic layouts and customised iconography.
The process
First stage: Strategic insights
In-depth analysis of questionnaire responses and demonstrating the translation of aspirations into concepts.
Creation of a comprehensive presentation showcasing proposed brand strategy and design options for visual identity.
Working session: collaborative brainstorming.
Second stage: Design process
Compilation of a comprehensive brand book, encompassing all agreed-upon elements: brand strategy & visual identity.
Third stage: Brand book finalisation & delivery
Conducting meeting to gather feedback and insights.
Incorporating any requested revisions or adjustments into the brand book and ensuring the brand book aligns with the vision and aspirations.
Finalising the design and delivering the brand book.
Fourth stage: Web design mockups & web guidelines
The quality of work from The Blooming Fern has been outstanding from the initial proposal to the final brand book. They have crafted an exceptional, top tier brand that I believe can become a market leader in it's space.
I look forward to working with The Blooming Fern on more projects and wholeheartedly recommend to anyone looking for a graphic designers, branding experts or creative individuals.
mōsō notebooks