A brand that specialises in providing high-quality products and resources to support mothers in their breastfeeding journey.
Industry
Maternal & infant health
Services
Brand strategy
Visual identity
Project duration
1.5 month
Project value
£5,280
Year
2023
Idaho Jones strives to become the premier destination for breastfeeding mothers. The idea revolves around providing essential breastfeeding products and unwavering support.
Project goal
The goal was to create Idaho Jones' brand, crafting a strategy and visual identity that reflects their ethos of empowered women. This included elements such as developing a coherent brand voice and behaviour, selecting a sophisticated colour palette and fonts and extending these elements to packaging and digital assets. The project culminated in the creation of detailed brand guidelines and its shortened version "Quick Brand Guide", ensuring consistent brand representation across all platforms.
Selected key features
Detailed exploration of target market preferences and behaviours.
A logo design reflecting the theme of women's empowerment.
Creation of unique packaging design, social media templates, infographic layouts and customised iconography.
The process
First stage: Strategic insights
In-depth analysis of questionnaire responses and demonstrating the translation of aspirations into concepts.
Creation of a comprehensive presentation showcasing proposed brand strategy and design options for visual identity.
Working session: collaborative brainstorming.
Second stage: Design process
Compilation of a comprehensive brand book, encompassing all agreed-upon elements: brand strategy & visual identity.
Third stage: Finalisation & delivery
Conducting meeting to gather feedback and insights.
Incorporating any requested revisions or adjustments into the brand book and ensuring the brand book aligns with the vision and aspirations.
Finalising the design and delivering the brand book.
The Blooming Fern was great at providing us with exactly the look and feel we knew we wanted but didn't know how to achieve. They can take your direction and turn it into something elevated and beautiful. Recommend.
Idaho Jones